A2P (Application-to-Person) Messaging
SMS messages sent from an application to a person, typically used for alerts, notifications, and marketing.
P2P (Person-to-Person) Messaging
SMS messages sent from one individual to another, typically used for personal communication.
HLR (Home Location Register)
A database used in mobile networks that contains details of each mobile phone subscriber, including their location and status.
Two-Way Messaging
SMS communication that allows both sending and receiving messages between a business and its customers.
Transactional SMS
Messages sent to convey important information to customers, such as order confirmations, alerts, and notifications.
OTP (One-Time Password)
A unique, temporary code sent via SMS for authentication purposes.
SMS API
An Application Programming Interface that allows developers to integrate SMS sending and receiving capabilities into their applications.
SMS Bulk SMS
The process of sending a large number of SMS messages to a wide audience at once.
Short Code
A 5- or 6-digit number used to send and receive SMS and MMS messages, typically used for marketing and two-way communication.
Long Code
A standard 10-digit phone number used for SMS messaging, often used for person-to-person communication.
RCS (Rich Communication Services)
An advanced messaging protocol that enhances traditional SMS with features like media sharing, read receipts, and typing indicators.
SS7 Routes
Reliable and high-quality connections used for calls and texts, especially internationally.
SMS Gateway
A service that allows the sending and receiving of SMS messages to and from mobile networks.
Direct Routes
Reliable and high-quality connections used for calls and texts, especially internationally.
HQ (High-Quality) Routes
Prioritize quality and reliability, similar to direct routes.
Gray Routes
White Routes
Black Routes
Illegal and unauthorized. Used for spam or fraud; messages often blocked.
Delivery Report
A notification sent to the sender indicating the status of an SMS message, confirming whether it was delivered successfully.
Flash SMS
A type of SMS that appears directly on the recipient’s screen without being saved to their inbox.
Concatenated SMS
The process of splitting a long message into multiple SMS parts, which are then reassembled into a single message on the recipient’s device.
MMS (Multimedia Messaging Service)
A messaging service that allows the sending of multimedia content such as images, videos, and audio
Push Notification
A message sent from an application to a user’s device, typically used for alerts and updates.
Virtual Mobile Number
A phone number that is not tied to a specific physical SIM card, used for receiving SMS messages online.
Sender ID
The name or number that appears as the sender of an SMS message, which can be customized for branding purposes.
GDPR (General Data Protection Regulation)
A regulation in the European Union that governs data protection and privacy for individuals.
MNO (Mobile Network Operator)
A company that provides wireless communication services to subscribers through its own infrastructure.
MVNO (Mobile Virtual Network Operator)
A company that provides mobile services by leasing capacity from an MNO rather than owning the infrastructure.
SIM (Subscriber Identity Module)
A small card inserted into mobile devices that stores user data and allows connection to the network.
GSM (Global System for Mobile Communications)
A standard developed to describe the protocols for second generation (2G) digital cellular networks.
CDMA (Code Division Multiple Access)
A digital cellular technology that uses spread-spectrum techniques to enable multiple signals to occupy a single transmission channel.
LTE (Long Term Evolution)
A standard for wireless broadband communication for mobile devices and data terminals, often referred to as 4G.
5G
The fifth generation of mobile network technology, offering faster speeds, lower latency, and greater connectivity.
SMSC (Short Message Service Center)
A network element in the mobile telephone network which delivers SMS messages.
IMSI (International Mobile Subscriber Identity)
A unique number assigned to each mobile phone user that identifies them on the network.
IMEI (International Mobile Equipment Identity)
A unique identifier for mobile devices used to identify valid devices and, in some cases, block stolen phones.
Roaming
The ability of a mobile phone to make and receive calls, send and receive data, or access other services when traveling outside the home network coverage area.
VoIP (Voice over Internet Protocol)
A technology that allows voice calls to be made using an internet connection instead of a regular phone line.
SMPP (Short Message Peer-to-Peer Protocol)
An open, industry-standard protocol for exchanging SMS messages between SMSC and applications.
MO (Mobile-Originated) Messages
SMS messages sent from a mobile phone to a server or another mobile device.
MT (Mobile-Terminated) Messages
SMS messages sent from a server or another mobile device to a mobile phone.
USSD (Unstructured Supplementary Service Data)
A protocol used by mobile devices to communicate with the mobile network operator’s computers.
LNP (Local Number Portability)
The ability for a phone number to be transferred from one carrier to another without changing the number.
FMC (Fixed Mobile Convergence)
A trend towards seamless connectivity between fixed and mobile telecommunications networks.
MMS Gateway
A service that enables the sending and receiving of MMS messages.
Broadcast SMS
Sending a single SMS message to multiple recipients simultaneously.
DND (Do Not Disturb) List
A list of numbers that have opted out of receiving promotional SMS messages.
Alphanumeric Sender ID
A sender ID that uses a combination of letters and numbers, often used for branding purposes in SMS messaging.
Geofencing
A technology that uses GPS or RFID to define geographical boundaries and send targeted messages to users within these areas.
Short Link
A shortened URL included in an SMS message to reduce character count and track link clicks.
IVR (Interactive Voice Response)
A technology that allows a computer to interact with humans through voice and DTMF tones input via a keypad.
Carrier Aggregation
A technique used in LTE and 5G to increase the bandwidth and speed by combining multiple carriers.
Toll-Free Number
A phone number that allows callers to reach businesses without being charged for the call.
Latency
The delay before a transfer of data begins following an instruction for its transfer.
Bandwidth
The maximum rate of data transfer across a given path.
PSTN (Public Switched Telephone Network)
The traditional telephone network infrastructure.
E.164
An international numbering plan for public telephone systems in which each assigned number contains a country code and a national number.
MSC (Mobile Switching Center)
A central component in a network that controls calls, SMS, and other services.
HSS (Home Subscriber Server)
A central database in LTE and 5G networks that contains user-related and subscription-related information.
Edge Computing
A distributed computing paradigm that brings computation and data storage closer to the sources of data.
IoT (Internet of Things)
The interconnection via the internet of computing devices embedded in everyday objects, enabling them to send and receive data.
Carrier Billing
A payment method that allows users to pay for goods and services via their mobile phone bill.
SIP (Session Initiation Protocol)
A signaling protocol used for initiating, maintaining, and terminating real-time sessions that include voice, video, and messaging applications.
NB-IoT (Narrowband IoT)
A low-power wide-area network (LPWAN) technology developed to enable a wide range of new IoT devices and services.
VoLTE (Voice over LTE)
A standard for high-speed wireless communication for mobile phones and data terminals, including voice services over LTE.
Carrier Interconnect
The linking of telecommunications networks so that customers of one network can communicate with customers of another network.
SMS Firewall
A security system designed to monitor and control SMS traffic to prevent spam and fraudulent messages.
SaaS (Software as a Service)
A software distribution model where applications are hosted by a service provider and made available to customers over the internet.
DLR (Delivery Receipt)
A confirmation that an SMS message has been delivered to the recipient’s handset.
USSD Code
A short code used to communicate with the mobile network, often used for accessing services or checking account balances.
VLR (Visitor Location Register)
A database used in mobile networks to store temporary information about subscribers who are currently in the coverage area of the MSC.
QoS (Quality of Service)
A measure of the overall performance of a network service, often focusing on factors such as transmission rates, error rates, and availability.
VoWiFi (Voice over Wi-Fi)
A technology that allows voice calls to be made over a Wi-Fi network instead of a traditional cellular network.
MMSC (Multimedia Messaging Service Center)
A network element responsible for the delivery of MMS messages.
BYOD (Bring Your Own Device)
A policy that allows employees to use their personal devices for work purposes.
Provisioning
The process of preparing and equipping a network to allow it to provide services to its users.
Network-Specific Sender ID
A sender ID tailored to a specific mobile network to optimize deliverability and compliance.
One-Way Messaging Sender ID
A sender ID used for messages that do not require a response, typically for notifications and alerts.
Promotional Sender ID
A sender ID used for sending marketing and promotional content, designed to attract and engage customers.
Bulk Messaging Sender ID
A sender ID used for sending large volumes of messages simultaneously, often managed by an SMS gateway.
Temporary Sender ID
A sender ID used for a limited time or specific campaign, providing flexibility for short-term promotions.
Custom Sender ID
Sender ID Spoofing Protection
Measures and protocols to prevent unauthorized use or impersonation of sender IDs, ensuring message integrity.
Enterprise Sender ID
A sender ID used by large organizations for official communication, often verified and secured for reliability.
Service-Based Sender ID
A sender ID designated for specific services or departments within a business, providing clarity and organization.
Regulated Sender ID
A sender ID that adheres to strict regulatory standards, ensuring messages comply with industry regulations and guidelines.
Geographical Sender ID
A sender ID that reflects a specific geographic region or location, enhancing local relevance and engagement.
Emergency Sender ID
A sender ID used for urgent and emergency communications, ensuring priority delivery and visibility.
Opt-In Sender ID
A sender ID used for messages sent to recipients who have explicitly opted in to receive communications, ensuring compliance and relevance.
Event-Based Sender ID
A sender ID used for specific events or campaigns, providing a clear context for the message content.
Nonprofit Sender ID
A sender ID used by nonprofit organizations for outreach and communication, often benefiting from special rates and regulations.
Feedback Sender ID
A sender ID used to solicit feedback and responses from recipients, enhancing customer engagement and satisfaction.
Survey Sender ID
A sender ID used for sending survey invitations and reminders, facilitating data collection and analysis.
Whitelist Sender ID
A sender ID that has been whitelisted by carriers to ensure high deliverability and reduce the risk of being flagged as spam.
Broadcast Messaging
Sending a message to a large audience simultaneously, often used for alerts and notifications.
HLR Lookup
A service that queries the Home Location Register to retrieve information about a mobile subscriber.
SMSC Routing
The process of directing SMS messages through the Short Message Service Center for delivery.
Local Number
A phone number specific to a local area or region, often used to enhance trust and engagement with local customers.
Toll-Free SMS
The ability to send and receive SMS messages using a toll-free number.
Keyword
A word or phrase used in SMS marketing campaigns that customers can text to a short code to receive information or opt-in to services.
Message Queue
A system that holds messages in a queue until they can be delivered to the recipient.
SMS Campaign
A coordinated effort to send SMS messages to a targeted audience for marketing, notifications, or engagement purposes.
API Key
A unique identifier used to authenticate a user, developer, or calling program to an API.
SMS Branding
The use of custom sender IDs and message content to enhance brand recognition in SMS communications.
Customer Engagement
The interaction between a business and its customers through various communication channels, including SMS.
Mobile Marketing
Marketing strategies aimed at reaching consumers on their mobile devices through SMS, apps, and mobile websites.
Omnichannel Messaging
A communication strategy that integrates multiple channels, such as SMS, email, and social media, to provide a seamless customer experience.
Subscriber Management
The process of managing and maintaining information about mobile subscribers, including preferences and opt-in status.
Message Throttling
The practice of controlling the rate at which messages are sent to avoid overwhelming the network or the recipient.
SMS Aggregator
A service provider that routes SMS messages through multiple carrier networks to ensure reliable delivery.
SMS Marketing
The use of SMS messages to promote products, services, or events to customers.
Mobile Advertising
The use of mobile devices to deliver advertising content to consumers, including SMS and in-app ads.
A/B Testing
A method of comparing two versions of a message or campaign to determine which one performs better.
Click-Through Rate (CTR)
A metric that measures the number of clicks on a link in a message relative to the number of times the message was viewed.
Conversion Rate
The percentage of recipients who take a desired action, such as making a purchase or signing up for a service, after receiving a message.
Customer Retention
The ability of a business to retain its customers over time, often through effective communication and engagement strategies.
Message Personalization
Customizing message content to make it more relevant and engaging for individual recipients.
Campaign Analytics
The process of analyzing data from marketing campaigns to measure performance and identify areas for improvement.
Message Encryption
The practice of encoding messages to protect their content from unauthorized access.
Delivery Rate
The percentage of messages that are successfully delivered to the recipient’s handset.
SMS Authentication
The use of SMS messages to verify the identity of a user, often through the use of OTPs.
Mobile Coupons
Discount codes or special offers sent to customers via SMS to encourage purchases.
Message Scheduling
The practice of setting a specific time and date for messages to be sent.
Compliance Messaging
Ensuring that all SMS communications adhere to legal and regulatory requirements.
Message Templates
Predefined message formats that can be used to quickly create and send consistent communications.
Opt-In
The process by which a user gives explicit permission to receive SMS messages from a business or service.
Opt-Out
The process by which a user unsubscribes or withdraws their permission to receive SMS messages from a business or service.
Porting
The process of transferring a phone number from one mobile network operator to another while keeping the same number.